Why Southwest Airlines Values Strengths-Based Leadership​

Picture of a hand holding a medal

​Everyone knows that Southwest Airlines is special. It's the airline with the fun flight attendants, open seating and the big striped heart by the door.
Hardly anyone knows that Southwest is on its way to becoming the first strengths-based airline in the world.
It all started with a chance conversation that Kay Weatherford, Southwest's VP of revenue management, had a few years ago with Anne Murray from the marketing department.

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