Why Most Dental Marketing Misses the Mark
![Person holding disappearing money](/uploads/4/3/7/3/43731917/published/screenshot-2022-11-17-160824.png?1668719533)
Why does marketing, specifically dental marketing, feel underwhelming at times? Why do some dentists, no matter how hard they try (and how much they spend), rarely see a good return on their marketing investments? I believe there are a few cogs in the proverbial wheel here.
Let’s face it, “niche-ing” down is becoming more and more common in the marketing field. There’s tremendous upside for a service provider, like a marketer, to focus on one core business demographic. Dentistry is appealing because of the sheer market size and the fact that most practices can afford high-end services. Every entrepreneur/social media influencer encourages their masses to niche down. It’s great advice. It’s also extremely harmful to a niche like dental...
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Let’s face it, “niche-ing” down is becoming more and more common in the marketing field. There’s tremendous upside for a service provider, like a marketer, to focus on one core business demographic. Dentistry is appealing because of the sheer market size and the fact that most practices can afford high-end services. Every entrepreneur/social media influencer encourages their masses to niche down. It’s great advice. It’s also extremely harmful to a niche like dental...
Click Here to Read More