Why Most Dental Marketing Misses the Mark
Why does marketing, specifically dental marketing, feel underwhelming at times? Why do some dentists, no matter how hard they try (and how much they spend), rarely see a good return on their marketing investments? I believe there are a few cogs in the proverbial wheel here.
Let’s face it, “niche-ing” down is becoming more and more common in the marketing field. There’s tremendous upside for a service provider, like a marketer, to focus on one core business demographic. Dentistry is appealing because of the sheer market size and the fact that most practices can afford high-end services. Every entrepreneur/social media influencer encourages their masses to niche down. It’s great advice. It’s also extremely harmful to a niche like dental...
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Let’s face it, “niche-ing” down is becoming more and more common in the marketing field. There’s tremendous upside for a service provider, like a marketer, to focus on one core business demographic. Dentistry is appealing because of the sheer market size and the fact that most practices can afford high-end services. Every entrepreneur/social media influencer encourages their masses to niche down. It’s great advice. It’s also extremely harmful to a niche like dental...
Click Here to Read More