The Asset of Authenticity: Social Media's Secret Weapon

Creating and maintaining an authentic social media presence can boost your dental practice and personal career in many ways.
Since we practice on opposite ends of the country, social media has allowed us to keep in touch. When we show the reality of our work on platforms such as Instagram and TikTok, we can tap into a community of other dentists and like-minded clientele.
Our story
We met at Glidewell’s 2023 Guiding Leaders program and instantly hit it off. After connecting during the personal branding and social media courses, we were able to speak together about our own personal journeys. We discovered that, though our approaches were slightly different, there was a common thread that led to our success. By being authentic on social media, we have been able to bring in a greater number of new patients and form a better connection with current clientele...
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Since we practice on opposite ends of the country, social media has allowed us to keep in touch. When we show the reality of our work on platforms such as Instagram and TikTok, we can tap into a community of other dentists and like-minded clientele.
Our story
We met at Glidewell’s 2023 Guiding Leaders program and instantly hit it off. After connecting during the personal branding and social media courses, we were able to speak together about our own personal journeys. We discovered that, though our approaches were slightly different, there was a common thread that led to our success. By being authentic on social media, we have been able to bring in a greater number of new patients and form a better connection with current clientele...
Click Here to Read More