How Can Content Marketing Take Your Dental Practice To The Next Level?

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Around 77% of prospective patients conduct research via online search engines, and around 76% do so on a provider’s website, a Google study has found. Moreover, some 71% of those who have had a positive experience with a brand on social media are likely to recommend it to friends and loved ones. Content marketing has become a crucial component of dental digital strategies, with 94% of people surveyed saying they would purchase the products or services of a business they followed. Creating and publishing quality content is no longer a luxury for any business in the medical field. Rather, it is increasingly playing a leading role in marketing strategy, since search engines are fast becoming the primary way that new patients are first coming into contact with dental services.
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