Dentists Should Target Small Businesses for New Patients, Research Suggests

The pathway for dentists to take more control of their practices, lessen their dependence on insurers, and attract new patients to their practices comes from an unexpected place—the employer market. How do we know this? In 2020 we hired Finch Brands, a third-party market research firm, to conduct a series of employer focus groups and national surveys to better understand the employer dental benefits landscape. Over the course of six months, data was collected from uninsured and insured small-business owners, in both blue- and white-collar firms, and across a variety of industries. The results? Employers value dental benefits and want to provide them to their employees, but they need a solution that is affordable, simple to administer, and provides access to high-quality care...                                

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