Bright lighting encourages healthy food choices
Dining in dimly lit restaurants has been linked to eating slowly and ultimately eating less than in brighter restaurants, but does lighting also impact how healthfully we order?
New research findings forthcoming in the Journal of Marketing Research illustrate that those dining in well-lit rooms are up to 24% more likely to order healthy foods than those in dimly lit rooms.
For the study, the researchers surveyed 160 restaurant patrons at four casual chain restaurant locations. Half of those diners, who were seated in brighter rooms, were more likely to choose healthier options (such as grilled/baked fish, vegetables or white meat) over relatively unhealthy items (such as fried food or dessert)...
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New research findings forthcoming in the Journal of Marketing Research illustrate that those dining in well-lit rooms are up to 24% more likely to order healthy foods than those in dimly lit rooms.
For the study, the researchers surveyed 160 restaurant patrons at four casual chain restaurant locations. Half of those diners, who were seated in brighter rooms, were more likely to choose healthier options (such as grilled/baked fish, vegetables or white meat) over relatively unhealthy items (such as fried food or dessert)...
CLICK HERE TO READ MORE