Be the boss employees want to work for

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Employers are finding it challenging to find good accounting talent, even amid the widespread unemployment caused by the COVID-19 pandemic. As of June 2020, there were more than 28,000 openings for tax manager jobs on Indeed, noted Liz Mason, CPA, the CEO and co-founder of High Rock Accounting, who will be speaking on this topic at her 2020 AICPA ENGAGE session “Be a Boss (Without Being a Jerk)” on Friday, July 24. A big part of the problem, she said, is a cultural shift that is occurring among younger employees, who often value quality of life more than traditional incentives such as more money, faster promotions, or higher-profile assignments. A survey by Qualtrics bears this out: Millennials say that satisfaction and stability are more important aspects of work than compensation or opportunities for advancement.
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