Why Set Annual Goals When They’re Bound To Change?
I’ve worked at companies with fewer than 10 employees and companies with over 50,000 employees. One thing they all had in common was some form of annual goal setting. At large companies, the process can last for months where top-level goals are set, presented and revised based on earnings and business success. At smaller companies, it’s easier to quickly set individual and team goals that align with the company’s business direction.
Everywhere I’ve worked, people have asked the question: Why bother setting goals when most of them won’t be relevant by the end of the year?
It’s true that especially today companies are incredibly dynamic. When things move fast, goals may get met ahead of schedule, become irrelevant or become blocked by something that’s outside of your control. In my opinion, that’s what makes goal setting even more important. The fact that goals change is not a reason to ignore them; rather it’s a reason to double down on goal setting, communication and ongoing reviews...
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Everywhere I’ve worked, people have asked the question: Why bother setting goals when most of them won’t be relevant by the end of the year?
It’s true that especially today companies are incredibly dynamic. When things move fast, goals may get met ahead of schedule, become irrelevant or become blocked by something that’s outside of your control. In my opinion, that’s what makes goal setting even more important. The fact that goals change is not a reason to ignore them; rather it’s a reason to double down on goal setting, communication and ongoing reviews...
CLICK HERE TO READ MORE