The 'F' Word That Keeps Your Practice from Growing
There are only three ways to grow your practice: (1) increase new patients, (2) increase frequency of purchases, and (3) increase size of average purchase. I’m a huge fan of the first one because no matter how well you handle the other two, if you don’t have a steady stream of new patients, your growth is destined to plateau.
You’ll reach a maximum of how many new patients you can physically handle, but this is when your growth can really skyrocket by investing in more providers and more space. But before you get to that enviable point, let’s talk about what happens when you increase your new-patient numbers, and why so many doctors undermine the success of their practice because they’re afraid to do it. That means that the “f” word is fear, and it’s what keeps many dentists from growing...
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You’ll reach a maximum of how many new patients you can physically handle, but this is when your growth can really skyrocket by investing in more providers and more space. But before you get to that enviable point, let’s talk about what happens when you increase your new-patient numbers, and why so many doctors undermine the success of their practice because they’re afraid to do it. That means that the “f” word is fear, and it’s what keeps many dentists from growing...
Click Here to Read More