Social Media, Professionalism, and Dental Infection Control: What Do They Have in Common?
There is no question that social media has become an effective way to promote dental practices. As social media platforms are growing in popularity among dental professionals, it bears repeating that what gets posted on social media can be widely shared and reflects directly on the individual or the dental practice. This is especially important if your social media account is in the name of your practice since one, it is a direct reflection of the care that you provide and the level of safety you provide to your patients; and two, as individuals view your posts, they learn more about your practice through internet searches.
Rita Zamora, a social media marketing expert recommends creating a plan before you create your posts. Know what you want to focus on, such as the doctor, the team members, the types of services you offer, and how you want your practice to be represented. Other factors to consider include who will potentially view your posts: prospective and existing patients and their families, colleagues, referring doctors/practices (for specialists), and the general public...
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Rita Zamora, a social media marketing expert recommends creating a plan before you create your posts. Know what you want to focus on, such as the doctor, the team members, the types of services you offer, and how you want your practice to be represented. Other factors to consider include who will potentially view your posts: prospective and existing patients and their families, colleagues, referring doctors/practices (for specialists), and the general public...
Click Here to Read More