Marketing in a crisis: Lessons dental practices can learn from the COVID-19 pandemic

In March and April 2020, the United States ground to a halt in a desperate attempt to slow or stop the spread of COVID-19. Most dental practices across the country became severely limited in how they could serve patients and were instructed to postpone nonemergency and nonessential care. According to an ongoing biweekly poll conducted by the American Dental Association Health Policy Institute, during the final week of March 2020
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