Major change is here: why shifting patient demands are endangering your practice
As I write this, I’m looking out the window of my office. A storm is coming, and I hadn’t even noticed. The sky is darkening. My windows are rattling with the subtle boom of thunder just over the horizon. Drops of rain are dotting the windows, obscuring my view. It’s all a wonderfully fitting metaphor for the cleansing change that has arrived in the dental industry...
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