How a hummingbird can drive your digital presence​

Picture of Finger Touching Phone Screen
Just a few years ago, Google launched its Hummingbird algorithm to little fanfare. An algorithm, simply put, is a software update whose features can be divided into two categories: improvements to the overall Google experience and changes that make it more difficult to beat the system. The Hummingbird algorithm accomplished something truly remarkable—and distinctive from the competition. Previously, when a user asked Google a question, it only looked at the words in the question individually. But now, Hummingbird focused specifically on answering the question. 
​    Lou Shuman, DMD, CAGS         
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